How to PIVOT Your Wellness Business Online For Long Term Sustainable Success

How to PIVOT Your Wellness Business Online For Long Term Sustainable Success

To say that the last month was a game-changer is an understatement. All of our daily lives and businesses have been affected in some way by COVID-19. And as time moves on, some of these changes may become permanent, and we may not return to “the way things were”…at least not in the same way.

We will, however, eventually go back to giving hugs and shaking hands, moving, and meeting in person again. But when we do, the landscape will have shifted, and we will have evolved and adapted, and the innovations we create during in time will, in part, become part of our new normal. So how do we move with the change and evolve our in-person businesses?  

The word PIVOT came to mind for me back in early March, and it has sprouted as a catchword for business owners to shift their services online.

The call to PIVOT your business and shift your in-person services online or create new products and programs meets the temporary need for physical distancing. And it offers an opportunity for brick and mortar businesses to envision a new approach to delivering your services with location freedom and a worldwide market.

I know many movement professionals and wellness practitioners that have made the quick shift to transfer their in-person services online.

For some people, this switch has gone relatively smoothly and has allowed them to continue serving their clients and keep revenue coming in their business. For others, switching to virtual is challenging. They struggle to replicate aspects of their in-person work that do not transfer well to virtual, or they are unsure of how to create the same value virtually as they did in person. 

Whatever camp you are in, it is clear that virtual delivery is here to stay for the time being and will change the landscape of how we do business in the future.

So how can you approach your pivot online NOW to stay grounded the value of your work and continue to create and evolve a sustainable business structure going forward?

So what is the best way to pivot online now to sustain your business? And how can the metaphor of the pivot guide your strategy to make the temporary shifts that also support you to evolve your business long term?

Let’s look at what a PIVOT is. 

A PIVOT, in movement terms, is a rotation around an axis. The pivot is a change of direction, but around a GROUNDED AXIS. And the central AXIS of the PIVOT is PIVOTAL. The person performing the pivot is shifting around an axis to align to a different point on the circle. 

To perform a pivot, you first ground into our core, then shift your eyes and focus on the direction you would like to pivot and then move your body to align to your focus.

This metaphor can help you during times of change by guiding the sequencing of your strategy in alignment with your core purpose and long term goals. How do you PIVOT on your AXIS to both sustain and evolve your business?

1) Stay grounded and connected to your physical core, your energy, and your practice.

  • Deepen your practice, keep breathing and moving and stay healthy in mind and body so you can have a clear account and continue to bring your best self to your life and business. 

2) Anchor into your core purpose- align your values, mission, and purpose. 

  • Get grounded in your core purpose, so you continue to anchor into what you value and the impact you want to create so you continue to take action in alignment with what you want to create.
  • How can you deepen your purpose by expanding your potential market and impact online?
  • Continuing to stand in the creator shoes will keep you in an empowered place and allow you to continue to lead and serve others at your highest level.

3) Hone in on your core value equation to align your messaging and service to the evolving needs of your clients?

  • How are the core problems that you solve for your clients the same, and how have new issues or goals emerged during this time? Is there a unique niche that you could tap into online?
  • How can you shift the messaging of offers you already have in place to meet the new and evolving needs of your clients?
  • How can you position your online services as a “new” level of service rather than a replacement for in-person work to leave space to both evolve online work as part of your model and return to in-person work in a new way?

4) Create a Core Strategy to shift your evolving business structures to BOTH sustain your business during the pandemic and to evolve and grow your model to move you towards your long term goals. 

  • What new business systems, structures, and service models can you create now that will sustain your business and keep you moving towards your goals?
  • And how can you evolve a long term business strategy that leverages your online work to elevate your in-person work?

With these point in mind, anchor into the bigger question of the pivot:

How can you BOTH allow your strategy to PIVOT while you stay grounded in your AXIS? How can you can powerfully co-create the evolving new normal in a way that deepens your purpose and leadership, expands your impact, and sustains and evolves your business?

How can you pivot in a way that allows you to stay the course AND navigate the changing path?

Let me know how these lands and what has worked for you? And what success and challenges are you having?

Join the conversation in my Facebook group for Body-Centered Business Owners Online.

Want to brainstorm in person (virtually:) Sign up for a Brainstorming Session to unpack the top opportunities for your business growth right now!

All the best,

Dawn

 

3 Tips and Tools To Get Started Shifting Your Embodied Business Online

3 Tips and Tools To Get Started Shifting Your Embodied Business Online

Working with clients virtually can initially seem limiting to body-centered practitioners, coaches, and healers, who rely on in-person presence and touch in their work. However, working virtually can open up new ways of working with clients, leveraging your expertise, and expanding your impact. It is a great tool to begin to explore sustainable leveraged growth for your in-person practice.

Shifting into the online space with your expertise can offer many benefits:

  • Location Freedom and Overhead Freedom
  • Leveraged Time Freedom
  • Breaking Out of the dollars/hr model
  • Expanded Market – your market is the whole world
  • Opportunity for passive income
  • Provide a new revenue stream to your in-person Services

Experimenting with going virtual with clients can start simply by learning how to use some of the necessary technology and experimenting with new ways to evolve your teaching and expertise in a virtual setting. I like to think of it as a creative experiment, and I have three tips to get you started.

 

Top 3 Tips To Get Started Working Online With Clients 

 

1) Create a new level of value and connection with your expertise.

 

Body-Centered Practitioners often build their relationships with their clients on the foundational value of in-person contact. If you shift from seeing your clients in-person to virtually, you will want to explore new ways to connect with your client through visual and verbal cueing. Leverage your expertise outside of your time by creating additional support materials like pdfs and video tutorials to support your virtual sessions. 

 

2) Experiment with your current clients

 Experiment with your virtual delivery with your existing clients to get comfortable with the technology and start to see what new ways you could share your expertise. Make sure you are clear how the virtual delivery will help them meet a new goal or solve a new problem. 

 

3) Evolve and Grow your model 

Approach going virtual as a dialogue and an experiment with your clients. Stay creative and look for ways to use virtual tools to help your clients solve a problem or reach a goal in a new way. Explore how you can start to leverage your expertise through group offerings and online courses that do not require your one on one time. 

So what tools do you need to use to get started?

My top two are:

Zoom

Acuity

 

To get started exploring a virtual framework with your clients, download my free expanded tool guide…and join my community to get started creating a new online level of your business.

All the best,

Dawn

 

Psoas Release

Psoas Release

Hey everyone, it’s Dawn!

And I want to take a minute to talk about how to release tension in your hips and low back by releasing the psoas. The psoas is primarily a hip flexor and a postural stabilizer. Often clients will come in with a sense of tightness through their hips and hamstrings. And I will usually do some exercises to release their hip flexors and psoas before we get moving to see if it improves how they feel in their bodies. relieves the tightness they are feeling. “Tight” hip flexors and psoas can come from too much sitting, driving, or activities that occur from loading into a flexed position in your hips and spine. And the psoas muscle is also affected by too much stress, which can put you into a chronic sympathetic state in your nervous system (fight or flight mode).

Check out the video below for a simple exercise you can use to release your hip flexors and psoas. (These exercises are subject to our website Terms and Conditions)

 

So one of the straightforward exercises that you can do to help open up that area, create some muscular relief and also help to deepen your breathing, is to lie down on your back and use a little yoga block under your pelvis to elevate it slightly. And you are going to let your pelvis release into the block and then extend one leg and let that create a little opening through the front of the hip. You will fee a stretch through the front of your hip when you do this.

Then bring your awareness to your breathing and take a couple deep breaths with that one leg extended to deepen this experience. And then bring one leg back up and then you’ll reach the other leg and take a couple of deep breaths. And you could do this multiple times, whatever you feel like you need. And I’d also suggest when you come back up, really try to kind of push the heel into the ground a little bit and engage with the back of your leg a little more to come back up. After you finish alternating legs, you can take the block out and just come back to only some simple breathing on your back. And notice if you feel any difference in how you feel in your hips and back.

And I would check in and standing as well and see if you feel more upright and more open through the front of your hips. This is just a great exercise to do at the end of the day to reset and come back to your breathing. Use this exercise to relieve stress and tension in your body caused by spending your day sitting at a desk, in the car, dealing with just the stress of the day today, and you want to bring your body into a state of rest and release.

 

All the best,

Dawn

 

5 Steps To Become A Gyrotonic Instructor In One Year

5 Steps To Become A Gyrotonic Instructor In One Year

Are you a health and wellness coach, movement practitioner or therapist who is looking for a new approach to holistic movement with your clients?

Gyrotonic training attracts people from all walks of life. I have had dancers who want to share their love of movement, elementary school teachers, professionals in other careers that want to make a career change and instructors from other modalities like Pilates, yoga, physical therapy and massage therapy that want to expand their skill range and people who just want to go through the training for their own personal development or to have equipment in their home and to work with family and friends!

If you LOVE movement, and enjoy helping others to understand how their bodies move and how to move to their fullest capacity, feel good in their bodies and in their lives, then becoming a Gyrotonic Instructor may be a great fit for you.  In this blog post, I am going to give you the simple 5 step process to become a Gyrotonic Instructor and tell you how you can get started.

To get started, before you even enter the teacher training process, you will need to have a minimum of ten sessions with a certified instructor to familiarize yourself with the introductory material and to prepare your body for the training. This will also give you the opportunity to get a good feel for the system and make sure that it is right for you!

So, what is so unique about the Gyrotonic Method?

The GYROTONIC EXPANSION SYSTEM® is made up of two methods, the GYROTONIC® Method and the GYROKINESIS® Method. This blog post will focus on the Level 1 Gyrotonic Method Training. The Gyrotonic Method is a holistic system of movement that can meet a variety of health and wellness goals to help you move without pain, develop flexible strength with minimal impact to your body and cross-train for specific sports like Golf, Tennis or Dance.

Exercises are based in three -dimensional movements that help you to align and strengthen your core and move your body as a whole with fluid, flexible strength. Movements integrate breathing principles, mobilize and decompress the spine and joints and work all the major muscle groups synergistically for a full body workout.

The Gyrotonic Method is an apparatus-based method that utilize a unique pulley tower system that offers supportive resistance to the body in all ranges of motion. The level one teacher training process is taught on the pulley tower system. Other specialized equipment like the Jumping Stretching Board, Leg Extension Unit and the Ladder, offer a variety of exercises for developing strength, flexibility, balance and coordination through fluid movement and are available as advanced training courses for Gyrotonic Level 1 Certified Instructors.

My personal practice with Gyrotonic has evolved as a Movement Therapist to working primarily with clients who are transitioning from Physical Therapy and need specific exercise modifications to help them create a new approach to movement. I bring my expertise and experience from working in a physical therapy clinic and as a movement therapist and somatic coach for 15 years to help my students empower their clients to use the Gyrotonic Method to connect to their bodies and find their home in movement.  As a Master Trainer, I teach the first three courses in the Gyrotonic Teacher Training Process.

 

The Gyrotonic Level 1 Teacher Training Process

The Gyrotonic Teacher training process is a combination of four courses that usually take from 9-12 months to complete. All courses must be completed with certified Gyrotonic Pre-Trainers or Master Trainers. You make take each course with a different instructor or all courses with one instructor.

Introductory Sessions

As I mentioned earlier, the first step in the Teacher Training process is to have ten introductory sessions with a certified Gyrotonic Instructor to familiarize yourself with the work and prepare your body for the training. The training is intensive and demanding and you will want to be familiar with the movement before you begin.

 

The Gyrotonic Pre-Training

The first course in the Gyrotonic Teacher Training program. In the Gyrotonic Pre-Training you will learn the fundamental exercises of the Gyrotonic Level One Foundation Course with a focus on individual execution of the movements and understanding of the principles. At the end of the pre-training you will be able to put together a full Gyrotonic workout to lead your self- practice routines. The Gyrotonic Pre-training is a 6 day/30-hour course that can be broken up into two, three-day segments. The pre-training is taught by Dawn Strom or another certified Pre-Trainer.  After you complete the pre-training you will have three months to enroll in and begin the next course, the Level 1 Foundation Training.

 

Level 1 Foundation Training

In the Gyrotonic Level 1 Foundation Course you will learn how to teach fundamental exercises of the Gyrotonic Level One Foundation Course. This course will focus on deepening your understanding and communication of Gyrotonic principles as well as introducing teaching tools and cueing. Upon completion of your Gyrotonic Foundation Course you will be able to teach an introductory session to a new client. You will then enter your Apprenticeship period where you will practice progressing clients through the level one material as well as continue to develop you own integration of the material through self- practice. The Foundation Course is taught by a Master Trainer and is a 12 day/60-hour course that can be broken up into three four-day weekend segments. After you complete and pass the Foundation course, you can continue into your apprentice period.

 

Apprentice Review

After you complete your Foundation Training you will have a 6-12-month apprenticeship period where you will teach a total of 60 sessions, 30 of which must be completed before your apprentice review course.

Once you have completed 30 sessions you will sign up for a 6-day/ 30 hour Apprentice Review Course with Dawn Strom or another licensed Master Trainer. During this time, you will review material and learn any material that was not covered in the foundation training. You will have time to ask questions about your teaching practice. After finishing your apprentice review, you will complete the remaining 30 hours of teaching and then you will go on to your final certification offered at a variety of locations in the USA and in Europe.

 

Certification

After you have passed your apprentice review and completed your hours, you may sign up for your Certification offered through Gyrotonic Headquarter at a variety of locations in the US and Europe. This is a three day course. And upon completion of the course you will be a licensed Gyrotonic Trainer.

 

Cost of Training

The cost of the Gyrotonic Teacher Training process is divided into a combination of course fees and studio fees.

  • The course fees are determined through Gyrotonic Headquarters and are the same regardless of which Master Trainer you work
  • The Studio where you take your course will also have a fee that will cover the costs of using the studio space and may also apply for travel costs of the Master Trainer teaching the course. Studio fees will vary based on
  • You should check with the individual studio hosting the course for a complete list of fees. For a complete list of general course fees click HERE.

 

Continuing Education

Once you are a Licensed Gyrotonic Trainer, you will need to complete continuing education requirements every two years and pay a licensing fee to renew your license. For more information on continuing education requirements, click here.

 

How To Get Started

So now that you know a little more about The Gyrotonic Teacher Training Process, you may be wondering whether it is a good fit for you? If you are interested in joining one of my level 1 foundation trainings, click HERE to schedule a discovery session. I would love to talk with you in person and help give you the information that you need to make the best decision for your career.

To see a list of our current scheduled courses, click HERE . Please let me know if you have any questions!

I hope to see you in one of my courses!

All the best,

Dawn

GYROTONIC® and GYROKINESIS® Specialized Master Trainer

Expand Your Wellness Business with Gyrotonic Teacher Training

Expand Your Wellness Business with Gyrotonic Teacher Training

Are you a body centered therapist (massage, movement, physical, occupational) and are looking for a new approach and tool set to work with your clients on their range of motion, flexibility, strength and coordination?

Do you wish you could set aside some time to work on your own body and deepen your own practice?

The GYROTONIC EXPANSION SYSTEM® offers a unique approach to movement that can help you to deepen your own movement practice and expand your mindset, skillset and community as a wellness practitioner.

The Gyrotonic movement method is unique approach to movement that addresses the entire body, opening energy pathways, stimulating the nervous system, increasing range of motion and creating functional strength. Gyrotonic exercise sequences are composed of spiraling, circular movements which flows together seamlessly in rhythmic repetitions with corresponding breath patterns. Each movement flows into the next allowing the joints to move through a natural range of motion without jarring or compression. These carefully crafted sequences create balance, efficiency, strength and flexibility in the mind and body. 

 

Adding Gyrotonic Movement to your toolkit through Certification in the Gyrotonic Method can give you a new paradigm to approach your practice in 3 main ways:

1. Expand your mindset- Each movement method offers it’s own approach to the body. And the Gyrotonic System is unique in its holistic, somatic and experiencial approach. The approach is based in a somatic orientation, focusing on the experience of movement and “getting connected to your body”.  Through your training, you will step into your body in a new way and learn how to guide your clients with new eyes into their own embodied experience.  a holistic movement system and focuses on the experience of whole body movement.

2. Expand your skillset and toolbox- The Gyrotonic Level One training encompasses over sixty new exercises for you to explore with your clients that, together, work the body in an integrated way to create greater strength, flexibility and range of motion.  In addition, the specially designed equipment offers a unique and effective approach to support range of motion and functional strength than any other system out there.

3. Expanding your community- The Gyrotonic community of practitioners to connect with, learn from and dialogue with. As a certified practitioner you participate in continuing eduction every two years which offers regular, in person opportunities to share ideas, expand your knowledge and update your skills. As a Certified Instructor, you are also invited to join several facebook groups where you can connect with other instructors, share ideas, learn more about the method and stay connected an inspired.

So if you are ready to grow your Wellness Business by expanding your mindset, skillset and community, the Gyrotonic Method may be a perfect fit!

Grab my FREE Guide to the Gyrotonic Teacher Training Process HERE.  Or schedule a Teacher Training Consult if you want to talk in person about how Gyrotonic Teacher Training can help you reach your goals!

All the best,

Dawn

Gyrotonic Master Trainer