4 Ways To Use Online Tools To Grow Your Business And Serve Your Clients

4 Ways To Use Online Tools To Grow Your Business And Serve Your Clients

If you want to grow your body-centered in-person practice, at some point you hit a wall with seeing clients one on one. You only have so many hours in a day and only so many clients you can see in a day.

If you want to grow your body-centered in-person practice, at some point you have to figure out a way to leverage your expertise outside of your one on one time. You can expand horizontally by adding staff and growing the number of clients your business works with one one one. Or you can grow vertically by scaling your expertise.

One of the most organic methods to grow vertically is to begin to systematize your process, utilize online tools to create new tools and resources for your clients, and new income streams for your business. You can use online tools to work virtually one on one or in groups, create products and courses, reach new markets, and establish yourself as an expert in your field. 

There are several ways that you can begin to use online tools to leverage your expertise to reach new clients and further support your existing clients.

1. Create an E-Book– One of the simplest ways to get started leveraging your business online is to package up your expertise into an E-book that you can sell online to create a passive income stream.

2. Create a Virtual Workshop– A virtual workshop is a great way to try out using virtual delivery tools and leverage your one on one time into virtual groups. You can focus on tools and techniques that you already use and put them together in a new way to help your clients learn a new skill or introduce new clients to your work.

3. Create an Online Course– Creating an online course allows you to package up your expertise and sell it online. In an online course, you will package up your knowledge in a way that guides your clients through a process to solve their problems or achieve their goals.

4. Create an Online Membership- If you offer tools or techniques that help your clients with ongoing needs, you can provide a recurring online membership model. In this model, you can have a combination of online content and virtual coaching and instruction. Clients pay you every month, and you continue to add updated content to support them.

All of these options help you leverage your expertise in new ways and start to grow your income and impact outside of your in-person work. So how do you know which one to choose? And what is the first step to get started?

Which model you choose will depend on what you offer and the needs of your clients as well as how much tech set up you want to get started. So your first step is getting clear on the specific needs of your clients, choosing how to apply your expertise online, and choosing the right technology that you would like to use to deliver your online service or product. 

To get started with this, download my FREE Guide below or schedule a strategy session below to pinpoint your top opportunity to start growing your business online.

All the best,

 

Dawn

WordPress or Squarespace- How To Choose The Best Website Software For Your Business

WordPress or Squarespace- How To Choose The Best Website Software For Your Business

 

A website serves many purposes in a business. It is a tool for your customers to find you online, a hub for them to connect to your products and services, a tool for content marketing, and it can even serve as a membership site to build loyal customers in your business.

There are a variety of software options available to serve your business needs at whatever stage you are at with your business. And the top two that I recommend are Squarespace and WordPress. So how do you know which software will best meet your business needs?

I have spent ten years designing websites for my own business and the businesses of my clients, and there are three top questions I have my clients consider when choosing a website software.

My Top 3 Questions to Choose Your Software

 

  1.  Do you want to DIY, hire a web designer, or do a combo (meaning you have someone set it up for you and then show you how to use it)?
  2.  How much upkeep are you willing to do or pay someone to do?
  3. Is it essential for you to have maximum flexibility of design and options for scaling your business website and are you want to get set up for the long game? Meaning…

-Do you want to build out your blog content to gain long term organic search traffic?

-Do you want to have unlimited design possibilities to utilize as you grow?

-Do you want to branch into e-commerce and membership sites without switching to a second platform?

-Do you want to be able to have more than one website without paying for more hosting?

DIYer…

If you are a DIYer and want minimal upkeep and want to get moving with a website without considering potential future needs, you can get started simply with a Squarespace site. Squarespace charges a monthly hosting fee (usually around $20/mo) but gives you ready-made templates to get up and running quickly. You can use Squarespace to get started with blogging and even get started with password-protected pages to use for client resources. The limitations of Squarespace are in the options for developing your design choices, creating a membership site, selling products or services (they charge a fee), and creating multiple sites (you have to pay for hosting for every site).

 

Long Game Growth….

For those who want more long term design options and growth possibilities, WordPress is one of my top choices. WordPress is an open-source software and has endless possibilities for design and growth. With WordPress, you pay for hosting and your domain name and the theme you would like to use, and the software is free. Your hosting account you can be used for more than one website installation, so as your business grows, you can add sites or even hosted pages for specific domain names that you use. With WordPress, you can add e-commerce, membership sites, and it is the best software for optimizing your organic search optimization on your blog.

The negatives with WordPress are that it can have a higher learning curve to get started using it, the software needs to be regularly updated, and you need to make sure you have the right hosting services to protect your site. I have heard a lot of comments over the years on negative experiences with WordPress security. These issues can usually be solved with the right hosting plan, making sure the software is updated and security services.

For WordPress, you want a hosting plan that provides a free SSL for your site, automatic WordPress updates, regular backups, security, and site optimization. My top two choices are Siteground and WPMU. Siteground has some great deals for getting started, and they offer add on services to make sure you monitor your site for security. WPMU service comes with a suite of plugins that keep your site running well and updated automatically! And you can host up to three websites.

If you are going to the WordPress route, I recommend using the Divi theme. It is an easy to use visual builder that you can quickly learn to use yourself. Similar to Squarespace, it comes with hundreds of templates that you can use to get started with a beautiful design quickly.

I have personally used WordPress and the Divi Theme for over ten years, and it has served me well as my business has grown. Using WordPress has provided me unlimited possibilities for design, hosting multiple sites without paying more for hosting, and even starting a membership site.

But if you are looking for a quick way to get started with minimal upkeep, Squarespace is your best bet!

To learn more about getting started online with your business, download my FREE Guide below or schedule a strategy session below to pinpoint your top opportunity to start growing your business online.

All the best,

 

Dawn

Embodied Biz Planning for Coaches Expecting Their First Baby

Embodied Biz Planning for Coaches Expecting Their First Baby

Over the last year I have worked to transform my business to clarify my expertise and evolve my practice towards somatic coaching work that I can offer online to expand my reach and maximize my time and value.  I did all of this while preparing to have my first child! It seems like a lot, but it was well planned and an important step to help expand and reshape my business to meet the needs of my expanding family and my new lifestyle.  I’m excited to share an opportunity I had to talk with a friend and colleague and owner of Universal Coaching Systems about Embodied Business planning for coaches expecting their first baby.  We had a great interview on her podcast, Coach Pep Talk.

Check it out and let me know what you think in the comments…

Coach Pep Talk Podcast Episode 8- Interview with Dawn Strom

In Joy!

Are you ready for a vacation?

Are you ready for a vacation?

Are you Ready for a Vacation?

 

Do you ever feel like you never get enough vacation time, like you are always exhausted and can’t wait for your next opportunity to get away and get some down time?

What is the secret mojo that you get from going on vacation and how can you find it on a day to day basis so you will never have to feel like you are starving for time off again?

I just spent the last six days on vacation and I was reminded once again the importance of taking time on a daily basis to just be, to release the stress of daily life and to connect to nature and do the activities that nurture your sense of connection to yourself and others.

As I am heading home feeling amazing I can’t help but think, why do I need to go away and is there a way to get this kind of release and rejuvenation without leaving my home?

The answer is YES! and Maybe not entirely…

I realized that the there are four main things that help me to reconnect and rejuvenate on vacation and I can create daily practices at home to create a mini-vacation for myself on a daily basis. Here are a few practices that I plan to implement as soon as I get home.

 

  1. Take time off each day to turn off you cell phone and just be silent in meditation. Pull your attention back in from its position of responding to every email, text, or outside need. Take at least 3-5 minutes(or more) a day and just shut it off!
  2. Take at least 10 minutes a day to stretch and tend to your body. Our bodies take on the stress from our lives. They are constantly giving to us to support our activities and our needs.  Taking time to just connect and listen to you body ask what it needs..do some stretching, breathing, or just ask what your body needs that day to stay tuned up. This daily check in will help you stay connected to your body and make suer you are keeping it in good health.
  3. Take time every day to connect to those you love and express how you feel about them. Tell them you love them, thank them for what they do for you…whatever you are inspired to do. Connecting daily with the love in you life will keep your energy flowing.
  4. And for an added bonus, do the above 3 exercises in nature: meditate in nature, go for a walk or stretch outside, and bring your loved one along to catch up and connect while you walk!

Lastly, as great as these three practices are for helping you connect with yourself, de-stress and rejuvenate on a daily basis, there is no substitute for getting a change of scenery and taking the deeper exhale that comes with a good week or two to fully let down and regenerate. So make both a part of you self care practice and you will always be a day away from a little Re-Creation!

 

In joy!