4 Ways To Use Online Tools To Grow Your Business And Serve Your Clients

4 Ways To Use Online Tools To Grow Your Business And Serve Your Clients

If you want to grow your body-centered in-person practice, at some point you hit a wall with seeing clients one on one. You only have so many hours in a day and only so many clients you can see in a day.

If you want to grow your body-centered in-person practice, at some point you have to figure out a way to leverage your expertise outside of your one on one time. You can expand horizontally by adding staff and growing the number of clients your business works with one one one. Or you can grow vertically by scaling your expertise.

One of the most organic methods to grow vertically is to begin to systematize your process, utilize online tools to create new tools and resources for your clients, and new income streams for your business. You can use online tools to work virtually one on one or in groups, create products and courses, reach new markets, and establish yourself as an expert in your field. 

There are several ways that you can begin to use online tools to leverage your expertise to reach new clients and further support your existing clients.

1. Create an E-Book– One of the simplest ways to get started leveraging your business online is to package up your expertise into an E-book that you can sell online to create a passive income stream.

2. Create a Virtual Workshop– A virtual workshop is a great way to try out using virtual delivery tools and leverage your one on one time into virtual groups. You can focus on tools and techniques that you already use and put them together in a new way to help your clients learn a new skill or introduce new clients to your work.

3. Create an Online Course– Creating an online course allows you to package up your expertise and sell it online. In an online course, you will package up your knowledge in a way that guides your clients through a process to solve their problems or achieve their goals.

4. Create an Online Membership- If you offer tools or techniques that help your clients with ongoing needs, you can provide a recurring online membership model. In this model, you can have a combination of online content and virtual coaching and instruction. Clients pay you every month, and you continue to add updated content to support them.

All of these options help you leverage your expertise in new ways and start to grow your income and impact outside of your in-person work. So how do you know which one to choose? And what is the first step to get started?

Which model you choose will depend on what you offer and the needs of your clients as well as how much tech set up you want to get started. So your first step is getting clear on the specific needs of your clients, choosing how to apply your expertise online, and choosing the right technology that you would like to use to deliver your online service or product. 

To get started with this, download my FREE Guide below or schedule a strategy session below to pinpoint your top opportunity to start growing your business online.

All the best,

 

Dawn

How to PIVOT Your Wellness Business Online For Long Term Sustainable Success

How to PIVOT Your Wellness Business Online For Long Term Sustainable Success

To say that the last month was a game-changer is an understatement. All of our daily lives and businesses have been affected in some way by COVID-19. And as time moves on, some of these changes may become permanent, and we may not return to “the way things were”…at least not in the same way.

We will, however, eventually go back to giving hugs and shaking hands, moving, and meeting in person again. But when we do, the landscape will have shifted, and we will have evolved and adapted, and the innovations we create during in time will, in part, become part of our new normal. So how do we move with the change and evolve our in-person businesses?  

The word PIVOT came to mind for me back in early March, and it has sprouted as a catchword for business owners to shift their services online.

The call to PIVOT your business and shift your in-person services online or create new products and programs meets the temporary need for physical distancing. And it offers an opportunity for brick and mortar businesses to envision a new approach to delivering your services with location freedom and a worldwide market.

I know many movement professionals and wellness practitioners that have made the quick shift to transfer their in-person services online.

For some people, this switch has gone relatively smoothly and has allowed them to continue serving their clients and keep revenue coming in their business. For others, switching to virtual is challenging. They struggle to replicate aspects of their in-person work that do not transfer well to virtual, or they are unsure of how to create the same value virtually as they did in person. 

Whatever camp you are in, it is clear that virtual delivery is here to stay for the time being and will change the landscape of how we do business in the future.

So how can you approach your pivot online NOW to stay grounded the value of your work and continue to create and evolve a sustainable business structure going forward?

So what is the best way to pivot online now to sustain your business? And how can the metaphor of the pivot guide your strategy to make the temporary shifts that also support you to evolve your business long term?

Let’s look at what a PIVOT is. 

A PIVOT, in movement terms, is a rotation around an axis. The pivot is a change of direction, but around a GROUNDED AXIS. And the central AXIS of the PIVOT is PIVOTAL. The person performing the pivot is shifting around an axis to align to a different point on the circle. 

To perform a pivot, you first ground into our core, then shift your eyes and focus on the direction you would like to pivot and then move your body to align to your focus.

This metaphor can help you during times of change by guiding the sequencing of your strategy in alignment with your core purpose and long term goals. How do you PIVOT on your AXIS to both sustain and evolve your business?

1) Stay grounded and connected to your physical core, your energy, and your practice.

  • Deepen your practice, keep breathing and moving and stay healthy in mind and body so you can have a clear account and continue to bring your best self to your life and business. 

2) Anchor into your core purpose- align your values, mission, and purpose. 

  • Get grounded in your core purpose, so you continue to anchor into what you value and the impact you want to create so you continue to take action in alignment with what you want to create.
  • How can you deepen your purpose by expanding your potential market and impact online?
  • Continuing to stand in the creator shoes will keep you in an empowered place and allow you to continue to lead and serve others at your highest level.

3) Hone in on your core value equation to align your messaging and service to the evolving needs of your clients?

  • How are the core problems that you solve for your clients the same, and how have new issues or goals emerged during this time? Is there a unique niche that you could tap into online?
  • How can you shift the messaging of offers you already have in place to meet the new and evolving needs of your clients?
  • How can you position your online services as a “new” level of service rather than a replacement for in-person work to leave space to both evolve online work as part of your model and return to in-person work in a new way?

4) Create a Core Strategy to shift your evolving business structures to BOTH sustain your business during the pandemic and to evolve and grow your model to move you towards your long term goals. 

  • What new business systems, structures, and service models can you create now that will sustain your business and keep you moving towards your goals?
  • And how can you evolve a long term business strategy that leverages your online work to elevate your in-person work?

With these point in mind, anchor into the bigger question of the pivot:

How can you BOTH allow your strategy to PIVOT while you stay grounded in your AXIS? How can you can powerfully co-create the evolving new normal in a way that deepens your purpose and leadership, expands your impact, and sustains and evolves your business?

How can you pivot in a way that allows you to stay the course AND navigate the changing path?

Let me know how these lands and what has worked for you? And what success and challenges are you having?

Join the conversation in my Facebook group for Body-Centered Business Owners Online.

Want to brainstorm in person (virtually:) Sign up for a Brainstorming Session to unpack the top opportunities for your business growth right now!

All the best,

Dawn

 

Embodied Biz Planning for Coaches Expecting Their First Baby

Embodied Biz Planning for Coaches Expecting Their First Baby

Over the last year I have worked to transform my business to clarify my expertise and evolve my practice towards somatic coaching work that I can offer online to expand my reach and maximize my time and value.  I did all of this while preparing to have my first child! It seems like a lot, but it was well planned and an important step to help expand and reshape my business to meet the needs of my expanding family and my new lifestyle.  I’m excited to share an opportunity I had to talk with a friend and colleague and owner of Universal Coaching Systems about Embodied Business planning for coaches expecting their first baby.  We had a great interview on her podcast, Coach Pep Talk.

Check it out and let me know what you think in the comments…

Coach Pep Talk Podcast Episode 8- Interview with Dawn Strom

In Joy!