You are here to create a Movement

Let's clear a path of re-alignment for you to embody and grow the next evolution of your life and business that brings you joy, downtime, and the meaningful impact you desire.

realign your business for your next level of meaningful growth...

Clients come to me when they are going through a life transition, starting a new chapter, want to re-invent their life by starting a business or re-invent their business to support new dreams for their life.  I support them to tap into the power of their life wisdom and dreams, create their next evolution from their highest purpose, and design an aligned brand, business model and systems to support new growth.

Hi! I’m Dawn

HOLISTIC BUSINESS MENTOR, Somatic practitioner and gyrotonic master teacher

I support health and wellness experts, coaches, healers, and thought leaders to ignite their next level of purpose and impact in their lives and businesses. 

my mission & movement

I believe that your business is a path for your unique vocation- the intersection of your soul-level purpose and the highest level of service you are here to create in the world. Your business is a conduit to create a movement in your life and inspire a movement in the lives of others.

By integrating embodiment coaching, brand design, and holistic business strategy, I help you translate your transformational work into a business model and brand strategy that supports BOTH the life you want to live AND your leadership in your business.


  • I have worked with Dawn for over ten years to create the health strategies to manage my scoliosis and be at my best in my life and business. I recently embarked on deeper embodiment work to support a surgery I was having.  My surgical recovery demanded and created the opportunity to shift my perspective on who I was and what I wanted to contribute in this new stage of my life. Dawn’s archetype work, her superior coaching intention, and her focus on body embodiment and alignment enabled me to gain clarity and courage, claim my unique gifts, and begin working in a new energized way.”

    Nancy Vepraskas - CEO P2Excellence

  • I worked with Dawn to refine our brand messaging and our signature offering at my concierge physical therapy practice. In just 9 months we accomplished more than I could on my own in 3 years! She is task-focused which was necessary to keep me moving forward but also a great listener, empathetic, and respected my needs, especially as I hit some unexpected hiccups along the way. She took time to not just understand my business, but also get to know me. For any health/wellness or movement practitioner looking to clarify your niche, your message or improve systems, I would highly recommend Dawn Strom.

    Blair Green- DPT, CEO and Founder of Catalyst Physical Therapy

  • Dawn's no-nonsense, straight-talking approach helped me release the ways I was over-giving and draining my energy in my business. Her ability to help me focus on THE BUSINESS as an expression of me was priceless in that it helped me to see it, and myself, more clearly, and to love it. I became more passionate, confident, and fearless in creating, delivering, and pricing my coaching work- increasing my income as well as infusing my whole business with my energy, essence, and purpose!

    Alison Smith-Radical Alignment Coach

  • Working with Dawn has been incredibly supportive and generative.  Dawn patiently helped me to hone in on the core essence of my vision for the transformational work I offer. Her capacity to distill large conceptual frameworks into bite-sized and accessible pieces without losing depth is very inspiring. Her marketing experience/insight, wisdom of holistic body-based modalities, and very clear focus/intention on the task at hand feels like such a rare combination--I highly recommend working with Dawn.

    Jand Diamond- Founder at Evolutionary Somatic Practice

  • Dawn is not only knowledgeable, clear, and professional but also intuitive and empowering. She provides step-by-step guidance, from discovering your brand values to creating a solid income-generating offering. I have finally been able to birth a business with growth potential and sustainability. Through her guidance, I have found more clarity and confidence in my own abilities and skills. I feel like I actually will arise from the COVID Pandemic more confident and financially stable than when I entered, which is truly miraculous.

    – SHARON WEHNER- DANCE & MOVEMENT COACHING

  • "Dawn is all in, every moment, and has a rare skill set to merge both the embodied and the profit-making worlds. I needed someone to recommend ways of thinking through products, packaging, and tech in a way that didn't deflate the magic, art, and organic process of doing body-related work.

    Likewise, she is able to hold your individual process with the reverence it is owed while also helping you get out of your own way. Her process feels guided by tough love and respect which makes me look forward to working with her."

    Julia Davidson- Dancer and Arts Administration

  • "Dawn helped me to both start my business and to transition my business during the challenges of the Pandemic to a hybrid model that allows for more flexibility to move between in-person and virtual services. This shift allowed me to retain clients and move them to a higher-level program, which increased and stabilized my revenue generation. Further, she helped me to scale my services to meet my needs so I could better show up for clients and facilitate a deeper and more empowering experience for them. "

    Leeanne Frazier- Holistic Coach for Women Lawyers

  • Dawn is a true pleasure to work with! I sought her out for business coaching for a start-up in the health and wellness space, but she has delivered above and beyond to mindset work, family coaching, and maternity planning as a business owner. My biggest struggles were time management and confidence as I looked for how to pivot my business to have more time with my family.  Dawn helped me create a solid foundation that I return to as my business evolves and changes. She never fails to surprise me with her knowledge or experience on so many matters and topics, making her one of the most well-rounded educators I’ve met.

    – Theresa Pride-DPT and Spinal Flow Practioner

  • Dawn has a knack for helping body professionals because she is one! Dawn is very organized and can help you clear up your marketing so it speaks to your audience.

    Ani Anderson- NI ANDERSON- Somatic Coaching Academy

  • Sold out our show!

    Dawn did an amazing job on our social media campaign for our production of the Hairy Ape last fall. She created systems and templates that were simple and user-friendly and offered one-on-one attention to training our staff. A great creative collaborator, Dawn worked with us to design attention-grabbing content that was highly effective, immediately tripling our audience. We mainly market our shows through social media and Dawn's work contributed to our highly successful run of sold-out shows! Dawn will offer you creativity, stimulating collaboration, strong organization, and wonderful energy and enthusiasm. She actually made marketing fun!

    – Kym Longhi - U of MN Twin Cities Professor of Theater- Intimacy Director,  Combustible Company Creative Director

  • Dawn helped me turn my ideas into a streamlined business plan to launch my Psychiatry and Wellness business.

    Dr. Melvina Bissonette- Owner- Hózhó Psychiatry & Wellness