4:49 What does it mean to create a transformational movement?

7:18 The Holistic Health Movement

11:15 Three Pillars to Create a Movement to grow your business.

Full Show Transcript

Show Notes and Synopsis

Marketing and growing your business can often feel inauthentic or out of alignment for health and wellness experts, coaches, healers, and physical therapists who do amazing transformational work with their clients but don't know how to put the unique work that they do into marketing language. Often they are so deep "doing the work" that they struggle to zoom out and see the big picture of the value they offer.  And so they end up hitting a wall with their time and energy in how they serve their clients, getting more certifications to stand out, or spinning their wheels trying to market and package their service in a way that communicates the value they know they offer.  

When what they want is to feel sustainably connected to the passion and the purpose that inspired them to start their business and to share their passion and purpose with others. They want to feel creatively inspired in their work and know that they can step away from their work and have the free time they crave to say inspired and can make a meaningful impact without feeling like it will lead to burnout or loss of income.  

So how can you authentically grow and market your business…without burnout?

I think it starts with tapping into the transformational movement at the heart of your business!

 Watch the Video or Read the Transcript

What does it mean to create a movement with your business?

A Movement can be a physical shift from one place to another in space. It can also be a metaphorical movement, a shift in perspective, and have a social dimension of a group of people working together to advance their shared political, social, intellectual, or artistic ideas.

The word Transformation just adds a layer of intention around creating a shift in thinking or belief that leads to a change in behavior and ways of being and living in a complete world. It speaks to how we can engage with our ability to change, our perceptions, our beliefs, our experience, and how we experience others and the world around us. Transformation is not just about internal change but about how change becomes complete and realized holistically in our experience.

A transformational movement happens when people come together around a shared vision, shared values, and a shared commitment to creating a shift in how we experience ourselves and one another and create the shared world we live in.

 And it does several things:

1. Change hearts and minds – When people come together around a shared belief, the change can ripple and lead to real, lasting positive change in individual lives and in society.
2. Inspires hope and positivity – In times of challenge or struggle, transformational movements can provide light and hope that we are not alone and can overcome obstacles and move towards a better tomorrow together. Movements remind us that we are not alone and that things can make life better if we work together.

The Holistic Wellness Movement

If you are a health and wellness expert, healer, coach, or therapist, you are likely already part of a bigger holistic health and wellness movement that brings people together around seeking to live holistically and supporting individuals to heal and live their passion for healthy living. 

The holistic wellness paradigm is a movement that is transformational because it is holistic and goes beyond creating change on the individual level to supporting wellness in all aspects of life- Mind, body, spirit, career, relationships, intellectual and creative, environmental, and financial. So holistic wellness is a movement of not just transforming the individual's body/mind well-being but shifting how supporting well-being is also about transforming how we relate to one another, how we live in relationship to our environment, and how we create opportunities for meaningful work and financial security. 

If you are a holistic health expert, coach, or physical therapist, you are likely already part of the holistic wellness movement, and activating your unique message within it can bring your unique vision, voice, and contribution to the collective movement.  And approaching your business and brand with the mindset of building a movement can be the key to engaging your community in positive change and building a sustainable business that creates a lasting impact. This is because when you approach building your business from a movement mindset, your shared purpose and vision with your community are always at the center, feeding your vision and business. The movement-first approach is dynamic and creative and can have a clear GPS to evolve and grow based on how your vision and community evolve.

So how do you create a movement with your business and your brand? 

In my Movement Creator’s Framework, I have honed in on three key elements that support you to launch and grow your brand movement.

These three pillars are a purpose, a path, and a way to engage your people.

1. Your Purpose- Activating your Transformational Leadership and Brand Movement.- this lives at the intersection of your unique purpose, vision, experience, and expertise, and how it aligns with the purpose, desires, and needs of your community and where you can make the greatest impact.  In business terms…this is how you design your brand.
2. Your Path- how you bring forward your skillsets and purpose experience to design a path to help the clients and community you are here to serve and take action towards your shared vision. In business terms, this is how you design your business model, signature roadmap, and system and offer
3. Your People: You need a way to engage a shared vision and engage your audience in buying from you and joining a bigger movement, tapping into their potential. From this perspective, marketing becomes thought leadership, and sales become service. 

When you shift to a movement mindset with your marketing and business growth, you can hone in the deeper purpose of your business and design your marketing and business strategy from a place of intention and authenticity. 

In my Movement Creator’s Accelerator, I work with experts who have hit a wall with their time, energy, and purpose and are ready to launch a new movement in their life and business that can shift them from burnout to inspired Holistic CEO and create a lasting impact in their community. 

And it all starts with activating the purpose at the heart of your movement.  To get started, and join my list, take the Movement Creator's Quiz below to discover your thought leadership type and the unique movement at the heart of your business.

Cheering you on!