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What do you do if you have a shift with your life or health needs and your business no longer fits your needs and starts to feel “out of alignment”?

This can happen for any number of reasons in business. You can have health challenges or a life change like getting married or having a child that pulls your energy in a new direction. Or you can hit a growth point in your business where your current business model no longer allows for the kind of growth you want to create and just doesn’t feel like it is working anymore, and you are not sure what needs to shift to create a new movement. I call this a purpose plateau and find that it often signals an opportunity to transition into new structures that allow for new growth.

I went through one of these transitions in my life in business between 2015 and 2020 and found that three areas of focus helped me make the small shifts to re-align my energy and business model to stay in business and serve my health and energy needs. The three points of focus were: refining my relationship with my business, applying the ESAO method, and tweaking my offers for ease of energy and delivery. 

This is for you if you are in a place where you have hit a transition in your life, a health or energy crisis, or just want to start to shift your business model to fit your evolving energy needs!

So the first of these shifts, my relationship with my business, actually sets the stage for the whole process. The first shift I made was to pan back and start to look at my business as its entity in itself, so I could look for ways to shift the parts of it to suit my energy needs better. I wanted to maintain my focus of staying on my purpose to support my clients to heal and transform their relationships with their bodies, but also to pull back some of the ways I was extending my energy to deliver on this purpose. And so, shifting from thinking of my business as “me and my clients” to thinking of it as an “entity” between us allowed me to start to look at the roots of what made up my brand, my method, my systems, and so forth.

Secondly, I looked for how I could start making small shifts to bring more energy and alignment into my business structures. This next point of focus was to employ the ESAO Method of eliminating, systematizing, automating, and outsourcing elements of my business that did not need my direct energy to function. I started by eliminating tasks that felt draining and unnecessary.

Then I looked at what elements I could start to systematize, whether it was marketing and sales processes, client onboarding, or delivery. The most important system I developed was to turn the repeatable processes I used with clients into a framework and to leverage online tools to deliver elements of my service. I wanted to shift how I used my one-on-one time to engage with my clients in high-level support I wanted to give and build out the repeatable processes in simple organic assets in my business, like video exercises, tutorials, PDFs, and other pieces I could create that gave energy, value, and process to my client journey. Eventually, I would use it as a creative process to shape what I now have with clients, which is a bigger client journey with many different pieces.

Systematizing and creating business assets is a core part of growing and scaling your business at a certain point. So whether you're systematizing to grow out horizontally and hire people or scaling up to develop your thought leadership and create ideas, products, and services that can be delivered, you need systems to grow and evolve how you show up and serve in your business.

Creating business systems and assets is like investing money. It creates compound interest. You make it, it sits there, it grows, and it serves you, and you don't have to continue putting more into it. It has its own life.

Once I had the systems, I started to automate everything I could, including sending out invoices and finding the right software system, CRM, and delivery software for the assets I had created for delivering my service. I used Kajabi for my all-in-one client system and created a membership portal that had an app where I could easily deliver content to my clients.

Lastly, whatever I couldn’t eliminate or automate, I outsourced. I started with the things I had systems for but did not like doing. Bookkeeping was the first pivotal piece. And I had success finding the right bookkeeper because I was crystal clear on the system I wanted to use, and then I was able to find the right person for the job. I don't like bookkeeping. But I love what bookkeeping does for me in my business.

This process is not all or nothing. You don't have to hire a full-time virtual assistant or any of that. You can start with little ways to use software or very specific support staff to implement the systems that are essential to your business and already working for you. Then you can step out a little bit, so then you can have more space to work on a higher level with your clients to develop your creative ideas and start to feel reinspired again and be able to put your energy into the parts of your life that are calling for it.

When you start to feel that lack of alignment and burnout, some part of you is calling for more attention in those other areas. If you make the space to pull your attention back to serve your being and needs, you will find that the energy comes back and re-inspires your business in a new way. 

This brings me to the third shift, which was my offer. I looked for a way I could keep showing up for my clients and start to bring new energy, flow, and purpose into it. I asked myself, “how can I show up and create a delivery structure that consistently serves my clients and meets my needs for how I want to show up for clients and my income goals?” The model that emerged for me was a membership model, which created recurring revenue and recurring opportunities to create, inspire and share new ideas with my clients.

All three of these shifts brought new energy and flow into my business. But even one of these shifts could open up new movement. Sometimes we need to take small steps. And sometimes we go through periods where we have to renovate how we're doing our business, what the offers look like, what that bigger method we're using at the core of our business. What I help people do in the Movement Creators Accelerator Lab is to take that wide view and experiment with how to bring these pieces into new alignment so you can create your next level of energy, impact, and income in your business. To look from the big wide perspective, look at all these different pieces, and let them come into a new alignment.

So I'd love to know how this resonates?! And if you're going through a big shift in some area of your life, and you want the high-level creative and strategic support to create re-alignment in your business, schedule a connection call to learn more about the Movement Creator’s Accelerator Lab!

Cheering you on,